La Novella: my wonderful local Italian food store |
La Novella near Massa Marittima in Maremma is my wonderful local Italian food store where I shop every day for fresh bread, Italian wine and cheese and cured-meats. They specialise in "vini e prodotti genuini di Maremma" - Maremman wine and products - of which there is an expansive and tempting selection.
But La Novella is more than just one of the great Italian delis in Maremma, it is a professionally-run co-operative that focuses on sourcing and selling high quality products, always with a friendly and welcoming service. And you can eat lunch there! (info and link at the bottom of the page). I just love the place!
The following is a selection of what is available at La Novella: I hope you enjoy browsing like I do!
Part of the Italian food store La Novella's wide selection of typical Italian cheeses from Maremma |
The soft - "fresco" - Italian cheeses available from La Novella include:
And the varieties of hard Italian cheese:
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Part of the Italian food store La Novella's wonderful selection of Italian deli meats from Maremma |
La Novella has an extensive range of Italian cured meats that include:
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They also stock a few non-cured meats such as "prosciutto arrosto" (baked ham), with a wonderful texture and full of flavour. I buy this when I have a hankering for good old fashioned home-cooked ham, egg and chips!
And, "salsiccia di maiale" - a fresh meat sausage which my partner along with his friends and family (I just don't understand the desire!) love to split open and spread the contents on fresh bread for lunch or a "merenda" (snack).
A selection of some of the best Italian wines from the Italian food store La Novella |
La Novella's own wines are great quality table wines, and their Rosata when available is particularly wonderful sipped chilled with a visiting girlfriend on a summer evening...
They also have a great selection of some of the best Italian wines from Maremma, other parts of Tuscany and further afield, including Sicilia (Sicily). Plus dessert wines and "digestivi" such as Grappa in a multitude of elegant bottles that are just too pretty to throw away and make great olive oil dispensers.
Coming soon... their Tuscan wines online - such as the Brunello di Montalcino Luciani 2003, or Rosso di Montacino Luciani 2006 - and Italian wine gift baskets.
A selection of the spicy olive oils available from the Italian food store La Novella |
Some of the best Italian olive oils that I have tasted come from my local olive oil growers in Maremma. La Novella "Olio Extra Vergine di Oliva" - Extra Virgin Olive Oil - is a high quality cold-pressed olive oil.
They also sell flavoured extra virgin olive oils (see below under Condimenti) for drizzling on your pasta or adding an extra dimension to your cooking, olive oil and balsamic vinegar cruet sets, and an Italian range of quality olive oil skin care products and olive oil hair products.
A selection of the special dried pasta available from the Italian food store La Novella |
All of these wonderful colourful pastas are hand-made only with natural ingredients: water, durum wheat flour, and dried vegetables, chilli, or cuttlefish ink.
They do not contain any artificial colours, flavourings or preservatives.
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Pesto Rosso and other organic sauces from the Italian food store La Novella |
The vegetable used in the preparation of these sauces are all grown organically, and selected and prepared in the shortest time possible to retain their full flavours.
These spice selections cover all eventualities for the herbs and spices you will need to prepare traditional Tuscan pasta, pizza, meat and fish dishes.
Blackberry balsamic vinegar & other balsamic sauces from the Italian food store La Novella |
"Olio extra vergine di oliva aromatizzato" - flavoured extra virgin olive oils - for drizzling on your cooked pasta, pizza or focacce, or for adding to your meat and vegetable sauces.
In handy small re-sealable tins:
And in elegant bottles:
The La Novella "marmalades" do not contain fruit! Instead, in the production of these "gelatini", the fruit has been substitued with wine, vinegar and other characteristic ingredients. Mmmm!
These are creams made from animal meats for spreading on toasted bread to make great tasting antipasti and canapes.
These are pure vegetable creams for making "crostini" (especially good when the bread for the crostini is toasted), an "aperativo" or a great tasting "antipasto".
A tasty ragu sauce with a base of wild animal meats (wild, boar, pheasant or hare) for a quick and savoury first pasta course.
Zuppa soup mixes from the Itaiian food store La Novella |
These are ready-prepared dried soup mixes for an authentic Maremman and Tuscan "zuppa" without the need to check you have all the necessary ingredients! Great for when I'm in a hurry (and because I'm not particularly brilliant in the kitchen!).
The mixes and recipe all serve four people.
A slection of the dolcezze available from the Italian food store La Novella |
If you are exploring the heart of Maremma and are on the road between the spectacular medieval Massa Marittima and the Gulf of Follonica, then La Novella also makes a great stop for a light lunch - "pranzo leggero", or a panino (sandwich) at any time of the day (so long as they haven't sold out of bread!).
Browse the cured-meats selection... choose your accompanying Italian wine and cheese... and they will slice and prepare it to order.
In Italian terms it will be a "light lunch", at this Italian food store isn't a Maremma restaurant and as such doesn't serve primi piatti of pasta, secondi piatti of fish and meat etc, but by no means will you leave hungry!
They have table seating indoors and outside in the shade.
At the end of one visit to us, a friend asked that we stop at La Novella so that he could purchase a panino for the flight home (he isn't fond of aeroplane food) and he emerged with an enormous slice of schiaciatta filled to the brim with prosciutto and matured pecorino cheese. He consumed his "paninio" on the flight with quite a few envious onlookers and since then most of our visitors have taken to stopping at La Novella to do the same!
To take a look at la Novella's "Menu Semplicita e tradizione per il tuo palato" Italian deli meats and cheeses lunch menu, click on the link.
From April to end of October: open all day from 0800 to 1930
From November to the end of March: 0800 - 1230 and 1600 - 1930, closed on Wednesday afternoons.
La Novella
Localita Il Cilindro,
Valpiana
Massa Marittima (Grosseto)
58020
Italia
Tel: +39 0566 919005
Fax: + 39 0566 919194
www.lanovella.it
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